Greg Sterling says, “Using a mix of its own data and third party data, mobile ad personalization platformAppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic.

The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the US since 2010 according to comScore data. In 2013 Cyber Monday sales rang up roughly $2.3 billion according to Adobe.

AppLovin points out that in 2010 mobile transactions represented only 2 percent of Cyber Monday buying. However mobile commerce has been growing steadily despite considerable friction in the mobile shopping and checkout process”.

Forecast: 30 Percent Of Cyber-Monday Transactions Will Be Mobile

Marketing Land

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