‘How Are B2B Marketers Scoring Leads? [Infographic]’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “Most B2B marketers (58%) say they use lead scoring as a general way to make their marketing efforts more effective, according to the following infographic by Lead Lizard.
Most marketers also say they use just one lead scoring program, and “very few marketers use more than four leading score models,” Lead Lizard states.
What criteria are B2B marketers using for lead scoring?
Some 32% of respondent marketers say they score leads based on fit and interest.
And 24% of respondents say they send everything to sales and let them cherry-pick”.
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