‘How To Set Up a PPC keyword List’ by John Chow
Chow says, “There are basically three types of guys that do PPC from what I have been able to see. The first type we run across starts building their account without doing a keyword search, as that is a simple easy way to do it. Your next average person will create a list of generic keywords, which made the account a bit stronger than the first guy. The third type, is going to spend time on his website, determining and increasing relevant keyword variations, finding his target market, and using keyword research tools, making him far ahead of the first two PPC guys. Which type of PPC guy do you want to be? I think the answer is actually quite obvious. Lets take a look at this objectively”.
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