‘The Components Of A Well-Oiled Retargeting Machine’ – ‘Marketing Land’ Article
James Green says, “Marketers are constantly looking for ways to reach and engage new and existing consumers, so it’s no surprise that retargeting strategies have grown rapidly over the past few years.
An August 2014 study by Marin Software noted that 88% of US marketers polled use retargeting, and the majority (56%) of respondents which hadn’t implemented retargeting yet were planning to start executing it within 12 months.
Combining different forms of retargeting strategies allows marketers to reach, influence and convert customers through multiple touch points”.
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