Allison Howen says, “Ninety-one percent of consumers intend to make a purchase through a mobile or tablet app this holiday season according to new data from Artisan Mobile.

The data comes from a survey of 500 consumers, which also found 94 percent of respondents agreed or strongly agreed that they are purchasing and browsing products on apps more than ever before. The study also revealed that 54 percent of consumers plan to do one-half or more of their holiday shopping (purchases and/or browsing) via a mobile or tablet app. Other noteworthy stats show that 75 percent of consumers browse or make purchases on mobile or tablet apps multiple times a month, while 47 percent do so weekly”.

Native Apps to Drive 2014 Holiday Sales

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