‘Leverage Web Analytics to Determine Lead Generation Goals’ – ‘Business 2 Community’ Article
Kevin Page says, “How many monthly leads does your business need to generate to achieve monthly revenue goals?
I highly encourage you to attempt to answer the question above. If you don’t have an exact numerical value as to the number of leads that need to be generated on a monthly basis to achieve revenue goals, you aren’t fulfilling the benefits of web analytics. Analytics should be consistently monitored to measure the success of marketing campaigns throughout the year. If goals aren’t being met, certain refinements should be made based on the analytics you’ve acquired and examined.
I urge you to work through the following steps as an exercise in understanding the importance of analytics during the goal setting process. I’ll be using an example company to illustrate the calculations that go into each step in the development of a monthly lead generation goal“.
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