David Kirkpatrick says, “At our sister publication, MarketingSherpa, we publish four case study beats – B2B, B2C, Email and Inbound – with stories covering actual marketing efforts from your peers each week. Not every case study features a testing and optimization element, but many do.

For this MarketingExperiments Blog post, I wanted to share a quick summary of several of these case studies, along with links to the entire article (including creative samples) in case any pique your interest and you want to dig into the entire campaign.

So, without further ado, read on for four MarketingSherpa case studies that feature testing and optimization of various digital marketing channels, strategies and tactics”.

Testing and Optimization: 4 inspirational examples of experimentation and success

MarketingExperiments Blog

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