‘When Is a Blog the Right Form of Content Marketing?’ – MOZ Blog
Isla McKetta says, “You’ve heard the wisdom:
“Your business should have a blog.”
“Blogging helps your SEO.”
“Why aren’t you blogging yet?”
According to the experts, a blog will solve all your Internet woes. Blogging will increase your traffic, expand your audience, improve your engagement, position you as an authority, and allow you to shape the message in your space.
In fact, blogging is so hyped as a panacea, you’d think that simply adding a blog to your site would also help you find the perfect spouse, cure the common cold, and even turn lead into gold”.
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