HubSpot team says, “You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week.

Can’t figure out what’s happening? We askednine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates.

9 Reasons Your Open Rates Are Plummeting

1) Lack of Customization

“It’s not surprising rates are dropping and there’s only one reason in my opinion — people want customized content. Period. They don’t want to sift though a bunch of junk that isn’t intended for them. Know your buyer and give them what they want. Email newsletters are part of the reason email as a whole is diminishing.””.

9 Email Marketers Explain Why Nobody Opens Your Emails

HubSpot

Sharing is caring