Adam Hansen says, “Different people consume and prefer different kinds of content. Simply put, your content development process needs to reflect that if you want to maximize your marketing’s effectiveness.

Some of these differences are obvious and extremely powerful, like the Millennial generation’s preference for video, images and limited text.

Another glaring example of this is a person’s preferred way of learning. Some people learn best by taking in audio lessons, others want visual teaching to help the lessons sink in. Others learn better by writing and rehearsing.

However, some researchers have broken down content consumption even more to pinpoint the different kind of thinkers and the kind of content they prefer”.

Different Content Development for Different Kinds of Thinkers

Mark Ling’s  ’Affilorama’ Blog

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