Ayaz Nanji says, “Email newsletters that arrived in consumers’ inboxes on Monday had the highest open rates on average last year, according to a recent report from MailerMailer.

The report, which was based on data from 62,000 US newsletter campaigns sent in 2013, found that emails arriving on Monday had a 12% average open rate in the first half of the year and a 12.9% open rate in the second half.

Emails arriving on Tuesday had the second-highest average open rate in the first half of the year, and Friday took the second-place spot in the second half.

The weekends accounted for the lowest open rates in 1H13, with 9.9% on Saturday and 10.3% on Sunday. In the second half of the year, the lowest open rates occurred on Sunday (9.6%) and Thursday (11.5%)”.

Email Newsletter Performance by Time Sent and Subject Line Length

MarketingProfs

Sharing is caring