Dani Buckley says, “It seems we’re hearing more and more about Sales and Marketing Alignment, Service Level Agreements (SLA), Smarketing, and everything that these areas cover.

Are they just buzzwords that are being thrown around too easily and checked off a list of things to do or can they really change the way you do business forever?

I’ve been wondering this myself as I talk to many different sales organizations about the obstacles they face in achieving their marketing and sales goals”.

Is Your Sales and Marketing Alignment REALLY Working?

HubSpot

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