‘Social Selling Is More Than A Set Of Tools’ – ‘Business 2 Community’ Article
Gerry Moran says, “You can’t build a house without the right tools. Just because you have the right tools does not mean you can build a house that is sturdy and will inspire people to visit or buy it.
The same goes for social selling. You need the right social media and content tools to succeed, or at least come closer to meeting quota. However, the tools, like LinkedIn Navigator, alone do not equate to building a winning social selling program“.
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