David Booth says, “If you’re like most organizations, you’re either in the thick of, or just putting the finishing touches on, your 2015 planning.

Odds are good that your strategy for the coming year is going to depend on data and analytics. And while there has never before been so much data available to us, if you’re like most organizations, then odds are also good that you’re simply drowning in it.

Today, formal governance with respect to data and analytics is not only a necessity when it comes to keeping your head above water, it can also become a true competitive advantage as others struggle to deal with and leverage their data to make better decisions”.

Why Your 2015 Plan Needs To Include Data & Analytics Governance

Marketing Land

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