‘Bold Predictions For Mobile In 2015 From ad:tech New York’ – ‘Marketing Land’ Article
Andrew Waber says, “In last month’s column, we looked at three different usage-based stats that help frame the mobile ecosystem for marketers.
Now that we have a kind of “lay of the land,” we’ll touch on specific issues – ones that were brought up at November’s ad:tech New York show and seem destined to make an impact in 2015.
“Phablets” Will Drive Roughly 30% Of North American Mobile Traffic By End 2015
Samsung unveiled its Galaxy Note smartphone in 2011, sporting a 5.3-inch screen that left many industry watchers in the U.S. wondering about the viability of the device stateside. Since that time, Samsung has successfully released three new Galaxy Note editions in North America, each sporting a larger screen than the last”.
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