‘How Encrypting Your Website Improves Your Marketing’ – HubSpot
Scott Meyer says, “Encrypting your website improves not only strengthens its security– it can also help improves SEO and conversions. Here’s why It might be time to consider encrypting your entire site.
Last month, our digital marketing firm 9 Clouds made the decision to encrypt our entire site. We originally made the decision because we were asking visitors to enter private usernames and passwords to join My 9 Clouds for free digital marketing resources and to purchase digital marketing consulting in 9 Clouds Academy.
We knew we needed an SSL certificate to accept credit card payments and protect personal data. We decided that instead of only encrypting the sites with payment information, as most sites do, we should encrypt our entire website”.
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