Derek S. says, “Companies count on their signature products and services to draw crowds into their brick-and-mortar stores as well as Web traffic to their websites.

However, when their trademarks and signature products are being used in other vendors ads it can draw attention away from their stores and ads and to the other vendors.

BrandVerity, a service that detects online brand and trademark abuse, has announced the release of a new study titled “The State of Branded Keywords in Paid Search Q3 2014.” During the course of the study BrandVerity evaluated how core branded keywords of more than 250 popular, consumer-facing brands from 10 industry categories were used in paid search”.

Is Your Traffic Being Diverted by Paid Search Ads?

Website Magazine

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