Graham Charlton says, “Sylvia Jensen is director of EMEA marketing at Oracle Marketing Cloud, who will be speaking at at our Festival of Marketing event this Thursday. 

I’ve been asking Sylvia about her forthcoming presentation, and her views on automation in content marketing.

Can you tell us a little about your presentation at the Festival of Marketing?

Every marketer’s goal is to have the right message at the right time for the right person – and when you take into account all the different topics your organisation could talk about, and all the different personas you are talking to and the fact that they are all at different stages of the buying cycle – this equates to a lot of content”.

Q&A: Oracle’s Sylvia Jensen on high-volume content marketing

‘Econsultancy’ Blog

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