Lindsay Kolowich says, “Sales and marketing teams are both responsible for the growth and revenue side of the business — and yet, many of them still tend to operate like two opposing teams.

The goal of “smarketing” is to help bring sales and marketing together as one team, which involves constant, effective communication.

It’s pretty critical that sales and marketing teams learn how to speak each other’s language. But while both teams have some shared vocabulary, there are plenty of terms salespeople throw around that, let’s be honest, may as well be gibberish”.

The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers

HubSpot

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