‘Why People Buy Things Online [Data]’ – HubSpot
Eric Siu says, “Just because we’re marketing things doesn’t mean we really know the science behind what makes people buy. But marketing without that information is like walking outside with a blindfold on — it’s going to be very hard to end up at your destination without a scratch.
To catch up on the latest and greatest research about online buyer behavior, keep on reading. Below, we’ll cover eight data sets on buyer behavior, their key findings, and the lessons you should take away from each piece of research. Take the ones that apply most to your business and then use them make smarter marketer decisions, like building or tweaking data-driven buyer personas, designing a new experiment for your website, or maybe even making the case to your boss to hire someone new”.
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