Tom Sather says, “When is the last time you cursed the amount of spam reaching your personal inbox? If you are using one of the major webmail providers (Gmail, Yahoo! Mail, or Outlook.com), it’s likely been a very long time.

Over the years, email providers have gotten pretty sophisticated with their email filtering, moving away from filtering spam based on content rules and keywords, to looking at sending behaviors that correlate to spamming practices.

This filtering is referred to as reputation filtering. While less spam in the inbox is good news, the bad news is that permission-based marketers still struggle to reach the inbox, often because they’re running afoul of the same rules that spammers break”.

Why Reputation Matters In Email Marketing & How You Can Change Yours

Marketing Land

Sharing is caring