Jason Abbruzzese says, “Yahoo has acquired advertising platform Brightroll for $640 million, a move that quickly makes the web giant a player in the lucrative and growing market of online video.

The acquisition, which was announced on Tuesday, is an all-cash deal that will bolster Yahoo’s existing advertising offering, which has struggled to transition away from older display ads.

The $640 million price tag makes Brightroll one of Yahoo CEO Marissa Mayer’s most expensive acquisitions behind Tumblr, which the company bought for $1 billion last year. Unlike Tumblr, Brightroll is already profitable with $100 million in revenue, a point Yahoo emphasized in the press release”.

Yahoo buys video ad platform Brightroll for $640 million in cash

Mashable
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