‘3 Reasons Why Your Business Needs Video Testimonials’ – HubSpot
Chase Cleckner says, “As a business, there are few things more important to us than our reputation, and we do everything we can to do great work and delight our clients.
But how do you share the results of that hard work with potential clients or customers? One of the best ways to improve your business’s image is to use testimonials from happy customers. These can come in many forms, but in essence they are all references from people who have done business with you and are willing to vouch for you.
People have become so used to using this kind of “social proof” to make decisions that as of last year, 78% of people say they trust online reviews just as much as recommendations from acquaintances. The more you can do to make your testimonials relatable, the more effective they will be – and seeing the person behind the review is a prime way to achieve that”.
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