‘3 Unique Ways Brands Are Approaching Content Creation′ by Jay Baer
Baer says, “With more content shared across digital and social media channels than ever before, companies like Mondelez, Marriott, and GE are re-thinking how great stories come to life.
From offering a free place to stay in exchange for original content, to building dedicated content studios and partnering with creators, these companies are showcasing the value of re-evaluating how content is produced while aligning with brand goals and consumer interests.
Sour Patch Kids Welcomes Artists To The ‘Brooklyn Patch’
“You have to break culture to make culture,” said Mondelez’s Marketing Director Farrah Bezner in an interview with AdAge”.
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