‘Customer Anxiety: One element of the MECLABS Conversion Heuristic explained’ – ‘MarketingExperiments’ Blog
Josh Wilson says, “If you have participated in a MECLABS, MarketingExperiments or MarketingSherpa event or education program, you may have been exposed to the patented Conversion Heuristic.
It looks like this:
C = 4m + 3v + 2(i – f) – 2a
If you haven’t seen this before, it can be explained in minutes. However, it can take decades to master.
My hope is this MarketingExperiments Blog post will help you gain a basic understanding of the Conversion Heuristic, and specifically, understand the anxiety element in the heuristic”.
Customer Anxiety: One element of the MECLABS Conversion Heuristic explained
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