‘Why Customer Retention Is Crucial for Mobile Marketing’ – ‘Business 2 Community’ Article
Sasha Zinevych says, “If you are ready to refresh your marketing strategy by incorporating a very promising digital channel not yet entered by your competitors, think about going mobile. You should do so for several reasons.
Mobile apps are developing into a primary digital channel for many reasons:
Image source: Pando.com, AppTap raises $1.5M to prove that mobile app discovery isn’t broken
– Almost 70% of all cell phone holders in America keep checking their mobile devices even when there’s no sound or vibration signal.
– About a half of all cell owners sleep right next to their mobile device so as not to miss any notifications, calls or messages during the night“.
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