Pamella Neely says, “Content marketing can be overwhelming. There are so many tactics to try, and so much work to do. But despite all the complexity and work, there is one content marketing tactic that beats everything else: blogging. In fact, if you could only do one piece of the content marketing puzzle, it should be a blog. That’s my opinion, but it’s also the opinion of 37 percent of marketers, according to a survey by U.K. content marketing agency Content Plus.

Here’s why so many marketers consider blogging the number one tactic for content marketing.

  • Marketers who prioritize blogging are 13 times more likely to enjoy a positive return on investment than marketers who don’t, according to HubSpot’s 2014 State of Inbound report.
  • Businesses that blog get 67 percent more leads, according to InsideView’s ebook,Social Selling“.

5 Common Business Blogging Hurdles; How to Overcome

Web Marketing Today

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