Jessica Plunket says, “Optimizing your web presence for mobile is a digital marketing no-brainer. With more than 60% of U.S. adults owning a smartphone and more than half of consumers saying they won’t return to a website if it doesn’t work right on mobile (Business2Community 2014), it’s not a question of when to establish a mobile presence, it’s a matter of how best to execute it.

Here is a 10-point mobile-preparedness checklist to get you on the fast-track to mobile success.AS consumers

1) Answer the question – what information do mobile visitors need from my website?

Do they need contact information? The ability to log into their account? Information about products and services? Make sure you know what your audience needs before moving on to the next steps”.

A Step-by-Step Checklist to Making Your Website Mobile Friendly

HubSpot

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