‘How to Structure a Marketing Team of Any Size’ – HubSpot
Mike Volpe says, “A few hours after giving my session atINBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones.
The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. This subject clearly struck a nerve with the audience in the room, so I’d like to address it here in more depth. (I’ll also be hosting a webinar on this topic on Thursday, November 20, 2014 — click here to register for it.)
When it comes time to adding headcount to your team, marketing leaders want to know which specialties they should hire for — and, more importantly, in what order they should hire them“.
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