Barry Schwartz says, “Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-newmobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm.

Mobile-Friendly Label

As we explained on our sister-site, over the next few weeks, mobile searchers will soon be able to see a new label in the search results snippets for pages that are mobile-friendly”.

Google Launches Mobile Friendly Labels, Testing Tool & Possible Ranking Boost

Marketing Land

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