Scott Santucci says, “Just like everyone else, I’ve got an upcoming date with my couch that I am eagerly anticipating.  My wine, full-stomach, tryptophan, football-induced, quasi-vegetated state known as Thanksgiving is fast approaching.

We have a tradition at our house where each person at our table goes around and shares what they are thankful for and this year I am trying to be a little more reflective a little early so I have a better answer than I did last year.

One of the things I’m definitely appreciative of is the time I’ve spent here at Forrester where I get challenged by so many different clients (both the people with the sales and marketing problems and the suppliers who have ways to help them), and at different altitude levels inside their company (board of directors down to sales people in the trenches). I’ve been in this job for over 6 years and each year I’ve had over 300 interactions with different customers or suppliers.  I’ve seen the interest in sales enablement balloon over the years and am grateful to be considered an influencer in this growing space”.

IS the Sales Enablement Space a Growth Marketing or a Hype Bubble Waiting to Burst?

The Forrester Blog

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