Chad Pollitt says, “There are two types of social media consultants/companies out there in the netherworld of marketing – Social media professionals that know and love content marketing and social media practitioners that either don’t know or don’t care about content marketing.  Social media campaigns with a robust content marketing strategy provide approximately seven times the number of leads/conversions as a social media campaign without.  Obviously there are other factors that could affect that number, but with all other things being equal expect around a seven fold increase in conversions when a content marketing strategy is deployed in conjunction with a social media campaign.

Why a Seven Fold Increase?

After nearly six months of tracking multiple integrated inbound marketing campaigns the data is clear.  Increasing blog post deployments from two per week to five per week and growing the advanced content assets available for download from 3 pieces to 20 pieces have resulted in a seven fold increase in actionable leads (30 leads/month to over 200 leads/month)“.

Why Your Social Media Campaign is Performing at 1/7th of Its Potential

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