‘How to deal with fake online reviews’ – ‘Econsultancy’ Blog
Jan Vels Jensen says, “Online reviews are worthless, some would have us believe, because of the level of fake postings.
However, with the right safeguards in place, fake reviews can be contained and dealt with.
Here’s why fake online reviews are becoming an exercise in futility for companies who want to game the system.
If you believe the naysayers, online review communities are a hotbed of corruption and fakery, where offshore contractors are paid to smother review communities with glowing reviews about a company in exchange for the green stuff, and where customers blackmail retailers into giving them huge discounts by threatening them with a negative review.
At a glance, the headlines in the broadsheet and tabloid press would seem to back up these claims, suggesting that it’s a problem of epidemic proportions with numerous horror stories playing on the worst fears of concerned consumers”.
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