‘Using Branded Social Media Profiles to Promote Content’ – ‘Business 2 Community’ Article
Brad Kuenn says, “Even though Facebook and Twitter are arguably the most popular of the social networks, diversification is a huge trend in this modern marketing landscape. Depending on the audience you’re targeting, being active on a single network may not enough. According to The Content Marketing Institute, the most successful B2B marketers are active on an average of seven networks.
Companies and content marketers need to start taking social media seriously, and become active in the various social networks related to the audience in their industry. Brands that can build a following by being genuinely interesting and posting engaging, entertaining and relevant content create far more opportunities for themselves to sell to consumers“.
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