Pamella Neely says, “As effective as email marketing is, you need a list to make it work. Building a good list takes time, and buying a list is never a good idea. The good news is that building your email list can be sped up significantly. It doesn’t have to take two years, or even one year, to have a reasonably-sized list.

If your website is getting anything less than a 2 percent opt-in rate — i.e., at least 2 percent of your website visitors are signing up for your list — then it’s time to add more prompts to get more people to respond.

In addition to setting up a few of the free WordPress plugins listed below, consider using incentives to grow your email list. I addressed that topic here recently, at “Using Incentives to Grow an Email List.” A good incentive, combined with even one or two of the free plugins below, should give your list building a significant boost”.

7 Free WordPress Plugins to Build Your Email List

Web Marketing Today

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