‘How easy is it to unsubscribe from emails on a mobile?’ – ‘Econsultancy’ Blog
Graham Charlton says, “Depending on the stats you choose, mobiles now account for somewhere between 40% and 70% of opens.
Whichever is the ‘correct’ figure, it’s clear that mobile is important enough for marketersto be optimising for these users.
One area to optimise is the unsubscribe process, so are brands doing this well? Let’s see…
Why should brands make it easy to unsubscribe?
The bottom line is that, if people can’t unsubscribe easily, they’ll report emails as spam instead.”.
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