‘Is Your Company Newsletter Optimized?’ – ‘Business 2 Community’ Article
Molly Hoffmeister says, “When was the last time you thought about your strategy for your company newsletter?
Sure, it’s not exactly a flashy new concept in email marketing. But your newsletter is still one of the best ways to keep your customers and fans informed and up to date. And there are a lot of ways in which you can make sure your newsletter is an effective and impressive representation of your brand—particularly if you’re a marketing automation user. Let’s take a look.
Step 1: Build Your List
Send your company newsletters as list emails; anyone who subscribes to your newsletter should be placed on a list specifically for that purpose. And while we’re getting the less-fun topics out of the way, do make sure that the recipients of your newsletter have actually opted in to this communication“.
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