‘Nine Ways to Sharpen Your Online Customer Research’ – ‘MarketingProfs’ Blog
Will Blunt says, “At the core of any great marketing campaign are the customers. They are the ones who bring home the bacon for you by signing up to your email list and purchasing your products or services.
No doubt you are desperate to know more about what your customers want and how they behave online so you can adapt and tailor content for their deepest desires and challenges (I certainly am!).
The harsh reality is that customer expectations for personalized content are growing and changing every day. If you are not filling every stage of the sales funnel with personalized, helpful, and timely content, regardless of your tenure or reputation, eventually you will lose out. And the thought that your current marketing efforts might become ineffective in a week, month, or year from now is scary.
I often hear people say the future of marketing is personalization. But, in fact, that time has come already; personalization is already what your customers expect from you. So come to the party and give them what they want”.
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