‘This is Why Your Marketing Won’t Deliver Peak Performance’ – ‘Business 2 Community’ Article
Steve Gumm says, “You are being inundated with the latest and greatest shiny object promising to deliver magical results. It’s the times we live in. Social, mobile, digital, traditional and so on. The options are limitless.
You get a feeling of hope. This is what you have been missing. It’s the silver bullet that’s making other entrepreneurs rich and now you are going to jump in so you don’t miss out. They are telling you how you can get that kind of exposure and hundreds or thousands of new potential customers. You see how other businesses have completely turned things around, seemingly overnight, by taking advantage of one of these tools.
You read magazines and blogs telling you why being on social media is not an option, but a requirement for small businesses. And why this method or that media is totally dead.
So you get excited and fire up that new social media page or launch that PPC campaign. BUT the results don’t pan out. Even worse, your hope has been shattered“.
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