Christopher Ratcliff says, “Today sees the release of Econsultancy’s Quarterly Digital Intelligence Briefing on Personalisation, created in association with Adobe.

The report is dedicated to personalisation, a topic that has become a high priority for companies wishing to improve customer experience and financial performance simultaneously.

It’s based on an online survey of over 700 client-side and agency respondents, carried out in October 2014.

Here are three takeaways from the briefing.

The importance of personalisation to businesses

It’s no surprise that marketers are taking personalisation very seriously. The ability to tailor the digital experience at scale is now”.

Three key takeaways from our Why Marketing Should be Personal report

‘Econsultancy’ Blog

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