‘What Might Black Friday E-Commerce Look Like This Year?’ – ‘MarketingProfs’ Blog
Verónica Maria Jarski says, “Looking at the past can help you prepare for the future. So, here’s what Black Friday e-commerce looked like last year.
This year won’t likely be too much different, so plan accordingly.
The overall online sales for Thanksgiving and Black Friday in 2013 was $1.964 billion, according to the infographic by Nextopia.
The top purchases were electronics (87% of shoppers), clothing (71%), toys (58%) and jewelry (30%).
Mobile shopping grew to 39.7% of all online traffic, with mobile sales reaching 21.6% of total online sales, Nextopia states”.
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