Allison Howen says, “The holidays may be a time for socializing, but last year not all e-commerce brands mingled where it counted – the top social media networks.

According to a quick report from StatSocial (infographic below), a social analytics platform, the social chatter around last year’s Black Friday blew Cyber Monday out of the virutal water. Last year, there were 1.6 million tweets around Black Friday, compared to just 486,000 tweets about Cyber Monday 2013. Men tended to also tweet more about Black Friday than they did Cyber Monday last year”.

Here’s to a More Social 2014 Holiday

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