Erin Hogg says, “Providing a free trial allows potential customers to truly gain a sense if your product is right for them. But when they are ready to purchase, does the process of returning to the online store cause unnecessary friction, pushing those prospects out of the sales funnel?

Nitro, a provider of PDF creation, editing and sharing software, saw this break and implemented a way for prospects to purchase the full version of their free trial in the application itself. See how the company now attributes 30% of its revenue through this mode of purchasing and has increased daily conversion 88%”.

Testing and Optimization: In-app purchasing leads to 88% increase in daily conversion for B2B software

MarketingSherpa

Sharing is caring