‘Tips for Finding an Authentic Voice in Higher Ed Marketing’ – HubSpot
Holly Stanton says, “What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what makes you, well … you?
As higher education institutions make the shift toward inbound marketing to tell their tale, how do we use content to draw people in without it sounding like a sales pitch? Finding an authentic voice not only provides a more genuine representation of the university, but it also attracts quality prospects that may not have found you otherwise. So how do we do this?”.
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