Jeremy Smith says, “Pain, as the New York Times reported, is “the secret of neuromarketing.”

And apparently it is a well-kept secret, because there are very few conversion optimizers discussing the place of pain or how to apply it strategically and ethically. I came up with just a couple mentions of it.

One article from Search Engine Watch provided “20 Conversion Optimization Tips.” One of these tips was “Feel the pain.” Here’s what author Garry Przyklenk, wrote:

Put yourself in the shoes of your customer and brainstorm their goals on your site. How easily could you perform the same tasks you’re asking your customers to complete? Do you set realistic expectations on how quickly someone can complete these tasks?“.

Everything You Need To Know About The Place Of Pain In Conversion Optimization

Marketing Land

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