Katherine Buchholz says, “Looks like it’s time to get some new hiking boots because mobile is climbing yet again! 2014 marked the first time that mobile surpassed desktop Internet usage, and we’re now witnessing a new way it continues to grow: in conversions.

People are spending more time with the Internet on their smartphones than ever before: 34 hours per month vs. only 27 hours on their desktop computers (Nielsen). A recent report by Marin highlighted that as traffic continues to grow, so too will the way people engage with their mobile devices: not only in impressions, but also clicks, conversions, and (we’d like to add) phone calls. The report studied Q3 2014 metrics and year-over-year changes in key performance indicators (KPIs) by channel and device, offering marketers insight into how we can optimize marketing ROI by platform“.

As Mobile Conversions Climb, Ensure You’re On Track To Optimize The Right Channels And Devices

Business2Community.com

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