Carly Murphy says, “No pressure, but when it comes to inbound marketing, the success of your sales team is dependent on your ability to sort out qualified leads from the rest of the pack. Does that make you nervous? It shouldn’t as there are many tactics you can use to sort through these leads.

Before reviewing these tactics, it’s important to understand what a qualified lead is. A marketing qualified lead (MQL) is a lead perceived more likely to become a customer compared to other leads based on lead intelligence and activity before converting.

The tips below can help you sort through your leads and pull out the ones with the most potential to buy.

1. Remember, Sometimes Less Is More

The thought process of “the more leads I send to the sales team, the more chances they have to close a deal” isn’t the mindset you should have when going through your leads. In fact, sending mass amounts of leads can often make the sales team unproductive“.

3 Ways to Sort Out Qualified Leads from the Rest of the Pack

Business2Community.com

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