Nate Barad says, “In 2014, we heard a lot about this thing called customer experience. The challenge is that most organizations aren’t doing much to change the way they operate in the face of this coming trend. In 2015, brands will need to adapt or get left behind. Here are five predictions for the state of customer experience in 2015:

1. “CUSTOMERS FOR LIFE” IS THE NEW MOTTO

In 2015, exceptional customer experience will differentiate brands. Online pricing comparisons and same-day shipping have neutralized factors like cost and availability that once offered a competitive edge. In this democratized landscape, organizations need to use all the data at their disposal to create personalized, relevant experiences. Brands must be more creative, offering loyalty programs, compelling offers and predictive advertising to attract and retain customers”.

5 Predictions for Customer Experience Management in 2015

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