Melanie Perkins says, “Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette?

These questions are asked all the time by people starting out with design. In this article I’lltake you through everything you need to know to start using colors effectively. Whether you’re choosing colors for a new brand or creating graphics for your social media pages, learning this essential skill will help you improve your visual strategy and create beautiful designs.

Get familiar with the color wheel. 

The color wheel is an incredible tool you can use to apply different colors to your designs — from black and white, to the deepest and brightest greens and blues. There are two main aspects of the color wheel every beginner should know about: how to select different colors and how to identify them”.

A Beginner’s Guide to Choosing the Right Colors for Marketing Designs

HubSpot

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