‘Black Friday email marketing: Eight retail examples’ – ‘Econsultancy’ Blog
David Moth says, “Black Friday has come and gone, leaving my inbox full to the brim with tempting offers and discounts.
Thanksgiving sales have been big business in the US for many years but they’re now starting to catch on among UK retailers as well.
We wrote last week about how the likes of Argos and John Lewis were building up for Black Friday sales, and also looked at how some sites fell over as a result of the increased traffic.
And to give another angle to the Black Friday digital marketing bonanza, I’ve dug around in my inbox to look at the different subject lines and creatives used by retailers on Black Friday”.
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